4 Tips on How to Advertise Your Vacation Rental Property

With the popularity of vacation rentals on Airbnb, VRBO, and Homeaway on the rise, there might be too many options for your potential guests to choose from. Follow the following Airbnb host tips on how to advertise a vacation rental property.

Create a Social Media Account

The power of social media may be the best way to get your vacation rental out there to potential clients. Social media gives you the option to post several pictures of your property or properties all on one account. The best part about it: it’s free! Creating a Twitter or Instagram account just gives potential guests one more platform to check out your space. They may even see your account first on social media and use your property as the destination for their next vacation! Be sure to use several hashtags to promote your account such as #airbnb, #vacationrentalproperties, #vacation, #travel, #realestate, and #photography. If you go the Facebook route (great for advertising locally), consider creating a business account and promoting your posts to potential clients for a small fee. You’ll target a different crowd, but these may potentially be the perfect clients for your property.

Hire a Professional Photographer

It might be time to move on from your iPhone camera pictures and on to a professional photographer. While the new iPhone 11 boasts a wicked camera, a professional photographer will know the best equipment, angle, and lighting to get the best shot. Real estate photographers use wide-angle lenses to make your space look bigger than it already is; therefore, attracting more potential guests. You may end up spending some money, but the payout will be exponential. You might even consider asking your real estate photographer to do some detail photos that you can periodically post on your social media accounts.

Get Witty with Your Text

Most people are attracted by pretty pictures but don’t underestimate the power of personal, witty and creative content on your listing. Create a catchy title that not only describes your vacation rental property but also adds flair to your listing. Your title should set your rental property apart from all of the other 2 Bedroom Condos out there. I’d rather stay at the Bohemian Queen, the Mongo Condo, or the Victorian Villa. As for the description of your property, be creative about the content you provide. People want to be able to imagine themselves doing new and exciting things while staying at your property, so let them imagine it with an interesting and exciting narrative.

Get Your Guests to Advertise for You

Add a few personal touches to your rental property (use Pinterest for ideas), and let your guests take their own pictures that they are most likely already posting on social media. Leave them with a fun framed hashtag or social media account, so they can tag you in their experiences. The exposure from other guests are the reviews and referrals that you just can’t get anywhere else.